Editorial leadership, AI systems, SEO performance, and long-form communications experience.
Editor and content operator who helps teams publish more cleanly, improve quality control, and build workflows that hold up under real production pressure.
Professional summary
Versatile editor, writer, and content strategist with 20+ years of experience improving newsroom operations, content quality, engagement, and SEO performance across journalism, content marketing, and AI-native editorial systems. Proven record of building scalable workflows, editing high-volume content, mentoring writers, and translating complex subjects into clear, accurate, audience-focused material. Brings a second substantial professional track in environmental communications, sustainability, nonprofit storytelling, cooperative systems, permaculture education, and community-based programming.
Experience
Selected experience
Editor, Copy Editor, AI Editor
ClickOut Media / CryptoNews.com
CryptoNews.com is a globally recognized cryptocurrency and blockchain news platform, founded in 2017 and operating in more than ten languages. It was acquired by ClickOut Media, a Malta-based digital publishing and affiliate marketing company, in 2022. At the time of Trent's tenure, the editorial team spanned six continents and the publication was producing content at high volume across multiple verticals and international editions.
January 2024 to February 2026
Edited and QA'd AI-generated and human-written content for search intent alignment, engagement, grammar, accuracy, clarity, structure, and on-page SEO best practices including AI SEO, AEO, and GEO.
Applied on-page SEO best practices by optimizing title tags, meta descriptions, heading structure, internal linking, and featured snippet formatting.
Designed and refined AI editing prompt chains and in-house automations, reducing editing turnaround time by 40% while maintaining high output velocity.
Developed and maintained editorial style guides, SOPs, templates, format standards, and AI-humanizing guidelines to ensure content quality, brand consistency, and undetectable AI assistance across all publications.
Developed journalistic, research, and SEO training materials adopted company-wide.
Mentored, onboarded, and managed 10+ writers and freelance content producers.
Oversaw publication quality control and QA processes, ensuring tone, accuracy, format alignment, and brand consistency across multiple publications.
Applied scaled upgrade workflows to optimize existing content based on performance data, competitive gaps, SERP analysis, and ranking blockers.
Achievements
Increased total article views by 177% in the first month.
Boosted average views per writer by 740% within three months.
Produced and QA'd 260 to 300+ articles per month while maintaining content quality.
Regularly published 80,000+ view/month articles with #1 rankings and multiple top 3 keyword rankings.
Journalist
ClickOut Media / CryptoNews.com
CryptoNews.com is a globally recognized cryptocurrency and blockchain news platform founded in 2017, operating in more than ten languages across six continents. Acquired by Malta-based ClickOut Media in 2022.
November 2022 to January 2024
Authored SEO-optimized journalistic articles and advertorials at scale.
Conducted interviews, keyword research, and data analysis for DeFi and blockchain projects.
Helped raise $100M+ in project funding through journalistic content.
Managed article publishing on WordPress and image sourcing, designing, and editing.
Used Midjourney, Gemini, and OpenAI for AI image generation and editing.
Lead Editor, SEO Content Strategist, Content Marketing
Leads Panda
LeadsPanda is a New York-based content marketing agency founded in 2011, working with clients including Dell, GoPro, and the University of Northern Colorado. The agency specializes in planning, producing, and publishing SEO-optimized content including blog posts, whitepapers, eBooks, and social media for technology and education sector clients.
September 2019 to November 2022
Managed and edited SEO articles, whitepapers, and video scripts for clients in tech and education via a content marketing agency, ensuring accuracy, clarity, structure, and brand consistency.
Created comprehensive content strategy SOPs, detailed templates, and training materials to ensure consistency and precision across all client deliverables.
Reduced production time by 89% for AirVape through workflow improvements and structured processes.
Improved engagement by 54% for CloudiVize and 67% social engagement for VestTech.
Writer, Editor, Content Marketer
Freelance (Various Clients)
Over two decades of independent client work across iGaming, technology, finance, blockchain, and education. Notable clients include Dan Aykroyd's Crystal Head Vodka, AT&T, Casino.org, and ClickOut Media. 3,000+ articles written and 8,000+ pieces edited across this period.
October 2002 to Present
Partnered with 50+ clients across iGaming, tech, finance, blockchain, education, sustainability, and nonprofit work.
Wrote over 3,000 articles and edited over 8,000 pieces of content, from blogs and websites to whitepapers and eBooks.
Provided SEO-optimized writing, content strategy, and editing for clients such as Dan Aykroyd's Crystal Head Vodka, ClickOut Media, Legend, Casino.org, and AT&T.
Produced engaging multi-format content including long-form journalism, varied copywriting, whitepapers, marketing assets, newsletters, and brand communications.
Produced content at scale across multiple publications using structured workflows, format standards, and templates to ensure consistency and precision.
Completed mission-driven communications, editing, and strategy work for environmental, cooperative, wellness, and community-focused initiatives alongside commercial client work.
Communications Coordinator and Content Strategist
Fair and Free Portals, Deventer, Netherlands (remote)
Fair and Free Portals was a Netherlands-based sustainable business incubation platform operating as a platform cooperative. Built on principles of economic democracy, cooperative ownership, and ecological responsibility, the organization was developing integrated digital infrastructure to connect mission-driven enterprises and local communities through a cooperative marketplace and trading network. It attracted over 200 member-participants across multiple countries and had roots in a research project called EcoFacilitation that began more than a decade earlier.
March 2009 to January 2019
Managed external and internal communications aligned with organizational strategy and the platform's cooperative and sustainability mission.
Developed content and edited business plans, offering memoranda, articles, and web content for a complex, multi-stakeholder organization.
Contributed to the design of business systems and enterprise logic, working directly alongside founders and advisors with decades of entrepreneurial and marketing experience.
Supported marketing and project management for an organization operating at the intersection of sustainable business, cooperative economics, and emerging digital technology.
Transition Town Peterborough, Peterborough, Ontario
Transition Town Peterborough was a grassroots environmental NGO and part of the global Transition Towns movement, which originated in the UK and spread to hundreds of communities worldwide. The organization focused on building local resilience, reducing dependence on fossil fuels, and supporting community-level ecological and economic sustainability initiatives through education, events, and hands-on projects.
August 2008 to September 2017
Managed public relations and social media marketing for the organization.
Edited and coordinated content for the Community Greenzine, the organization's environmental magazine.
Wrote media releases and newsletters and organized community events.
Coordinated permaculture projects and facilitated and taught permaculture and ecological gardening classes.
Communications and Marketing Coordinator
GreenUp, Peterborough, Ontario
GreenUp is a registered nonprofit charitable organization incorporated in 1991 and recognized as central and eastern Ontario's leading environmental organization. Its programs span energy conservation, water stewardship, active transportation, green gardening, urban ecology, and ecological restoration. GreenUp manages a five-acre Ecology Park in Peterborough and has been widely used as a model for environmental nonprofits across Canada. It is one of 22 hubs in the Green Communities Canada national network.
October 2007 to October 2008
Managed public relations and marketing for the organization.
Authored the weekly "Green It Up!" environmental column for the Peterborough Examiner and hosted regular CHEX TV Green Update segments.
Created and edited content across multiple media formats for various departments.
Marketing Director
Living Yoga, Peterborough, Ontario
The School of Living Yoga is a Peterborough, Ontario-based yoga school founded in 2015 by Tiina Kivinen and Ally Boothroyd. The school offers yoga teacher training programs, online classes, and retreats, drawing students across Canada and internationally. Its programs are rooted in the Hatha yoga tradition with an emphasis on embodied practice, mindfulness, and community.
2013 to 2021
Managed marketing and communications for a yoga school offering teacher trainings, retreats, online classes, and community programming.
Created and edited promotional copy, web content, program descriptions, email content, and brand materials for trainings and events.
Supported communication for embodied learning, mindfulness practice, and community-based education with a tone suited to wellness and values-led audiences.
Director of Communications
EcoFacilitation, Netherlands
EcoFacilitation was a Netherlands-based research and development initiative focused on creating new frameworks for sustainable business. It served as the founding research project that later evolved into Fair and Free Portals, exploring how cooperative enterprise models and digital platforms could support ecological and economically fair commerce.
2006 to 2008
Developed communications for a sustainability research initiative exploring cooperative business frameworks, ecological economics, and alternative enterprise models.
Contributed to the early conceptual development of what later became Fair and Free Portals.
Helped shape materials linking ecology, economics, digital platforms, and fair trade structures.