Editing, writing, content management, SEO support, and AI-assisted editorial work.

Editor, Copy Editor, AI Editor CryptoNews.com is a globally recognized cryptocurrency/blockchain platform founded in 2017, operating in 10+ languages on six continents. Acquired by Malta-based ClickOut Media in 2022.

Responsibilities

• Edited and QA'd AI-generated and human-written content for search-intent alignment, engagement, grammar, accuracy, clarity, structure, and on-page SEO.
• Applied SEO best practices: title tags, meta descriptions, heading structure, internal linking, featured snippet formatting.
• Designed and refined AI editing prompt chains and automations, reducing turnaround by 40%.
• Developed editorial style guides, SOPs, templates, format standards, and AI-humanizing guidelines.
• Created company-wide journalistic, research, and SEO training materials.
• Mentored and managed 10+ writers and freelance producers.
• Oversaw publication quality control and QA processes.
• Applied scaled upgrade workflows optimizing existing content.

Achievements

• Increased total article views by 177% in the first month.
• Boosted average views per writer by 740% within three months.
• Produced and QA'd 260–300+ articles monthly while maintaining quality.
• Regularly published 80,000+ view/month articles with #1 rankings.

Journalist

Responsibilities

• Authored SEO-optimized journalistic articles and advertorials at scale.
• Conducted interviews, keyword research, and data analysis for DeFi/blockchain.
• Helped raise $100M+ in project funding through journalistic content.
• Managed article publishing on WordPress, plus image sourcing, designing, and editing.
• Used Midjourney, Gemini, and OpenAI for AI image generation and editing.

Lead Editor, SEO Content Strategist, Content Marketing New York-based content marketing agency (founded 2011) working with Dell, GoPro, and the University of Northern Colorado. Specializes in SEO-optimized content including blog posts, whitepapers, eBooks, and social media for tech and education clients.

Responsibilities

• Managed and edited SEO articles, whitepapers, and video scripts for tech/education clients.
• Created comprehensive content strategy SOPs, templates, and training materials.
• Reduced production time by 89% for AirVape through workflow improvements.
• Improved engagement by 54% for CloudiVize and 67% social engagement for VestTech.

Writer, Editor, Content Marketer Focus areas: iGaming, technology, finance, blockchain, education. Notable clients include Dan Aykroyd's Crystal Head Vodka, AT&T, Casino.org, and ClickOut Media. Output: 3,000+ articles written; 8,000+ pieces edited.

Responsibilities

• Partnered with 50+ clients in iGaming, tech, finance, blockchain, education, wellness, and public-facing content work.
• Provided SEO-optimized writing, content strategy, and editing.
• Produced multi-format content: long-form journalism, copywriting, whitepapers, marketing assets, newsletters, and brand communications.
• Produced content at scale using structured workflows, format standards, and templates.
• Completed communications work for wellness, education, and community initiatives.

Communications Coordinator and Content Strategist Netherlands-based business incubation platform. Built around economic democracy, shared ownership, and fair commerce. Attracted 200+ member-participants; evolved from the EcoFacilitation research project.

Responsibilities

• Managed external and internal communications for platform development, member outreach, and public messaging.
• Developed content and edited business plans, offering memoranda, articles, and web content.
• Contributed to business systems and enterprise logic design.
• Supported marketing and project management.

Co-Founder, Board Member, Marketing & Promotions, Writer, Editor Grassroots community organization, part of the global Transition Towns movement. Focused on local resilience, education, events, and hands-on projects.

Responsibilities

• Managed public relations and social media marketing.
• Edited and coordinated the Community Greenzine magazine.
• Wrote media releases and newsletters; organized community events.
• Coordinated community projects and facilitated hands-on gardening classes.

Communications and Marketing Coordinator Registered charitable organization incorporated in 1991. Central and eastern Ontario organization with public education, community programs, and regional partnerships. Manages a five-acre public education site; one of 22 hubs in the Green Communities Canada network.

Responsibilities

• Managed public relations and marketing.
• Authored the weekly "Green It Up!" column for the Peterborough Examiner.
• Hosted regular CHEX TV Green Update segments.
• Created and edited multi-format content for various departments.

Marketing Director School of Living Yoga (founded 2015 by Tiina Kivinen and Ally Boothroyd). Offers yoga teacher training, online classes, and retreats for students in Canada and internationally. Programs rooted in the Hatha yoga tradition emphasizing embodied practice, mindfulness, and community.

Responsibilities

• Managed marketing and communications for the yoga school.
• Created and edited promotional copy, web content, program descriptions, email content, and brand materials.
• Created and edited promotional videos in Adobe Premiere.
• Supported communication for embodied learning, mindfulness practice, and community-based education.

Director of Communications Netherlands-based research and development initiative focused on business frameworks and digital platform models. Founding research project that evolved into Fair and Free Portals. Explored enterprise models and digital platforms supporting fair commerce.

Responsibilities

• Developed communications for the research initiative.
• Contributed to early conceptual development of Fair and Free Portals.
• Shaped materials linking business models, digital platforms, and fair trade structures.