Editorial résumé
Editor, Writer, and Content Strategist
Writing, editing, content marketing, search strategy, publishing, and contributor development.
Resume
Editor, writer, and content strategist.
My career includes journalism, content marketing, publishing, nonprofit communications, and educational content. Choose a focused résumé below, then explore the fuller work history.
Current freelance and part-time work
Writer, Editor, Content Strategist & Communications Consultant Focus areas: iGaming, technology, finance, blockchain, education. Selected clients include Dan Aykroyd's Crystal Head Vodka, AT&T, Casino.org, and ClickOut Media. Output: 3,000+ articles written; 8,000+ pieces edited.
Responsibilities
- Partnered with 50+ clients in iGaming, tech, finance, blockchain, education, wellness, and public-facing content work.
- Provided SEO-optimized writing, content strategy, and editing.
- Produced multi-format content: long-form journalism, copywriting, whitepapers, marketing assets, newsletters, and brand communications.
- Produced content at scale using structured workflows, format standards, and templates.
- Completed communications work for wellness, education, and community initiatives.
Founder and Lead Designer (part-time, weekends)
A hobby business alongside my primary career in writing, editing, and communications.
- Develop curriculum and teach permaculture, ecological gardening, and site stewardship through workshops, practical instruction, and a season-long Permaculture Design Certificate internship.
- Connect explanations, observation, guided exercises, and practical work with a final design presentation.
- Write and edit website content, educational materials, communications, and proposals alongside ecological design and restoration work.
Employment and earlier roles
Work includes search engine optimization (SEO), content management system (CMS) publishing, quality assurance (QA), and standard operating procedures (SOPs).
Editorial, agency, business, and nonprofit roles.
Editor, Copy Editor, AI Editor CryptoNews.com is a globally recognized cryptocurrency/blockchain platform founded in 2017, operating in 10+ languages on six continents. Acquired by Malta-based ClickOut Media in 2022.
Jan 2024 – Feb 2026
Responsibilities
- Edited and QA'd AI-generated and human-written content for search-intent alignment, engagement, grammar, accuracy, clarity, structure, and on-page SEO.
- Applied SEO best practices: title tags, meta descriptions, heading structure, internal linking, featured snippet formatting.
- Designed and refined AI editing prompt chains and automations, reducing turnaround by 40%.
- Developed editorial style guides, SOPs, templates, format standards, and AI-humanizing guidelines.
- Created company-wide journalistic, research, and SEO training materials.
- Mentored and managed 10+ writers and freelance producers.
- Oversaw publication quality control and QA processes.
- Applied scaled upgrade workflows optimizing existing content.
Achievements
- Increased total article views by 177% in the first month.
- Boosted average views per writer by 740% within three months.
- Produced and QA'd 260–300+ articles monthly while maintaining quality.
- Regularly published 80,000+ view/month articles with #1 rankings.
Journalist
Nov 2022 – Jan 2024
Responsibilities
- Authored SEO-optimized journalistic articles and advertorials at scale.
- Conducted interviews, keyword research, and data analysis for DeFi/blockchain.
- Helped raise $100M+ in project funding through journalistic content.
- Managed article publishing on WordPress, plus image sourcing, designing, and editing.
- Used Midjourney, Gemini, and OpenAI for AI image generation and editing.
Lead Editor, SEO Content Strategist, Content Marketing New York-based content marketing agency (founded 2011) working with Dell, GoPro, and the University of Northern Colorado. Specializes in SEO-optimized content including blog posts, whitepapers, eBooks, and social media for tech and education clients.
Responsibilities
- Managed and edited SEO articles, whitepapers, and video scripts for tech/education clients.
- Created content strategy SOPs, templates, and training materials.
- Reduced production time by 89% for AirVape through workflow improvements.
- Improved engagement by 54% for CloudiVize and 67% social engagement for VestTech.
Communications Coordinator and Content Strategist Netherlands-based business incubation platform. Built around economic democracy, shared ownership, and fair commerce. Attracted 200+ member-participants; evolved from the EcoFacilitation research project.
Responsibilities
- Managed external and internal communications for platform development, member outreach, and public messaging.
- Developed content and edited business plans, offering memoranda, articles, and web content.
- Contributed to business systems and enterprise logic design.
- Supported marketing and project management.
Co-Founder, Board Member, Marketing & Promotions, Writer, Editor Grassroots community organization, part of the global Transition Towns movement. Focused on local resilience, education, events, and hands-on projects.
Responsibilities
- Managed public relations and social media marketing.
- Edited and coordinated the Community Greenzine magazine.
- Wrote media releases and newsletters; organized community events.
- Coordinated community projects and facilitated hands-on gardening classes.
Communications and Marketing Coordinator Registered charitable organization incorporated in 1991. Central and eastern Ontario organization with public education, community programs, and regional partnerships. Manages a five-acre public education site; one of 22 hubs in the Green Communities Canada network.
Responsibilities
- Managed public relations and marketing.
- Authored the weekly "Green It Up!" column for the Peterborough Examiner.
- Hosted regular CHEX TV Green Update segments.
- Created and edited multi-format content for various departments.
Marketing Director School of Living Yoga (founded 2015 by Tiina Kivinen and Ally Boothroyd). Offers yoga teacher training, online classes, and retreats for students in Canada and internationally. Programs rooted in the Hatha yoga tradition emphasizing embodied practice, mindfulness, and community.
Responsibilities
- Managed marketing and communications for the yoga school.
- Created and edited promotional copy, web content, program descriptions, email content, and brand materials.
- Created and edited promotional videos in Adobe Premiere.
- Supported communication for embodied learning, mindfulness practice, and community-based education.
Director of Communications Netherlands-based research and development initiative focused on business frameworks and digital platform models. Founding research project that evolved into Fair and Free Portals. Explored enterprise models and digital platforms supporting fair commerce.
Responsibilities
- Developed communications for the research initiative.
- Contributed to early conceptual development of Fair and Free Portals.
- Shaped materials linking business models, digital platforms, and fair trade structures.
Core Skills
Writing and editing, search engine optimization (SEO), content management system (CMS) publishing, quality assurance (QA), and standard operating procedures (SOPs).
Writing & copy
Articles, blog content, case studies, FAQs, reports, briefs, landing pages, newsletters, advertorials, UX writing, microcopy, AI prompts
Editing & QA
Copy editing, AI content editing, proofreading, fact-checking, QA systems, SOPs
Content management
Editorial calendars, CMS workflows, content lifecycle, version control, publishing pipelines, CMS publishing
Content operations
High-volume production, content updates, publishing coordination, workflow documentation, production standards
SEO & strategy
SEO/AEO, content strategy, content planning, content marketing, keyword research, topic clustering, funnel strategy
AI & automation
Prompt engineering, context engineering, hallucination detection, n8n workflow automation, ChatGPT, Claude, Gemini
Technical collaboration
Developer handoffs, GitHub issue writing, implementation notes, Claude Code, Codex
SEO & analytics tools
Google Analytics, SEMrush, Ahrefs, A/B testing, performance review, traffic reporting
CMS platforms
WordPress, Drupal, Contentful, Airtable, CMS entry, page formatting, metadata updates
Design & video software
Adobe Photoshop, Adobe InDesign, Adobe Premiere, Canva, Midjourney
Management & mentorship
Project management, writer development, stakeholder communication, paid advertising, and communications planning
Domain expertise
Technology, cybersecurity, finance, Web3/blockchain, education, wellness, gardening, iGaming/prediction markets, public-facing education
Education
Athabasca University
Bachelor of General Studies, Arts and Science · Concentration in Journalism and Communications
2019 – 2027 (expected), in progress
University of Victoria
Diploma, Restoration of Natural Systems
2019 – Spring 2027 (expected), in progress
Loyalist College
Post-Graduate Certificate, Online Publishing and Computer-Assisted Reporting
2004 – 2005
Loyalist College
Diploma, Print Journalism
2000 – 2002
Certifications and training
- Google Analytics 4 (GA4) Certification, Google Digital Academy (Skillshop)
- Premiere Pro 2025 Essential Training, LinkedIn Learning
- Prompt Engineering: How to Talk to the AIs, LinkedIn Learning
- Jasper AI Certification, Jasper
- Learning No-Code AI, LinkedIn Learning
- Marketing Strategy: SEO Content Writing, LinkedIn Learning
- UX Foundations: Content Strategy, LinkedIn Learning
- UX Foundations: Research, LinkedIn Learning
- UX Foundations: Logic and Content, LinkedIn Learning
- UX Foundations: Style Guides and Design Systems, LinkedIn Learning
- UX Foundations: Storytelling, LinkedIn Learning
- UX Writing: Finding Your Voice & Tone, Noble Work Foundation
- UX for Web Forms, LinkedIn Learning
- Persuasion in UX, LinkedIn Learning
- Empathy in UX Design, LinkedIn Learning
- Editing Mastery: How to Edit Writing to Perfection, Noble Work Foundation
- The Four Levels of Writing Mastery, Noble Work Foundation
- Online Publishing and Computer-Assisted Reporting, Loyalist College
- Permaculture Teacher Training, Dynamics Ecological Design
- Permaculture Design Certificate, Kootenay Permaculture Institute
- Permaculture Design Certificate, Finger Lakes Permaculture Institute
- Alternative Land Use Practices and Arboriculture, University of Guelph
- Integrative Eco-Social Design, Gaia University
- Regenerative farm design training with Richard Perkins, including Keyline design concepts and Holistic Management