Writer & Editor | Content Marketing, Proofreading, SEO
Summary
As a news editor and content strategist, I help clients across various industries create engaging, informative, and persuasive content for their target audiences. I have over 20 years of experience in writing and editing many types of content, including articles, blogs, and more. I also have a background in journalism, online publishing, and communication studies, which gives me a solid foundation in storytelling, research, and media literacy.
Some of my recent or current clients include Cere Network, FEGToken, Cryptonews.com, Business2Community, Techopedia, and BSC News. I also worked as a lead editor and content strategist for LeadsPanda, a content marketing agency, where I managed and guided writers, designed content strategy, and edited content for clients such as colleges and tech companies.
Experience
Editor and Journalist
Finixio
Nov 2022 - Present (1 year 4 months)
· Editing articles and advertorials for optimal engagement, spelling, grammar, and SEO.
· Mentoring and leading a team of writers, providing guidance to continually elevate content quality and SEO.
· Finding subject matter experts and sources for writers.
· Performing quality assurance on all content before publication, ensuring consistently high standards.
· Tracking content KPIs and recommending optimization strategies to maximize reach and impact.
· Writing SEO-optimized journalistic articles and advertorials.
· Interviewing sources, keyword research, data analysis, technical analysis, and fundamental analysis for DeFi projects.
· Publishing articles using WordPress.
Writer, Editor, Content Marketer, Content Strategy, SEO, Copywriting
Freelance (Self employed)
Oct 2002 - Present (21 years 5 months)
Editing and writing SEO-optimized articles/blogs, and much more.
Lead Editor and Content Strategist, Content Marketing
LeadsPanda
Sep 2019 - Jan 2023 (3 years 5 months)
· Editing articles, video scripts, blogs, whitepapers, technical content, e-books, content development plans, and other media for a variety of clients, including colleges and tech companies.
· Managing and guiding writers and designing content strategy.
Communications Coordinator and Content Strategist
Fair and Free Portals
Mar 2009 - Jan 2019 (9 years 11 months)
Project management, marketing management, content development, writing and editing business development plans, articles, web content, and Offering Memorandum, external and internal communications.
Co-Founder, Writer and Editor
Transition Town Peterborough
Aug 2008 - Sep 2017 (9 years 2 months)
· Writing, editing, and coordinating content for The Community Greenzine.
· Managing, maintaining, and designing website and writing website content.
Communications and Marketing Coordinator
GreenUp
Oct 2007 - Oct 2008 (1 year 1 month)
· Public relations and marketing.
· Writing and sending out media releases.
· Writing weekly Green It Up! Peterborough Examiner article.
· Hosting weekly CHEX TV Green Update.
· Writing/editing website content.
Education
Loyalist College
Diploma, Print Journalism
2000 - 2002
Loyalist College
Post-Graduate Certificate, Online Publishing and Computer Assisted Reporting
2004 - 2005
Athabasca University
BA Communications, Communications Studies Major
2019 - 2025
Licenses & Certifications
Online Publishing and Computer Assisted Reporting - Loyalist College
UX Foundations: Storytelling - LinkedIn
The Four Levels of Writing Mastery - Noble Work Foundation
Editing Mastery: How to Edit Writing to Perfection - Noble Work Foundation
UX for Web Forms - LinkedIn
UX Foundations: Content Strategy - LinkedIn
UX Foundations: Style Guides and Design Systems - LinkedIn
Marketing Strategy: SEO Content Writing - LinkedIn
UX Foundations: Research - LinkedIn
UX Writing: Finding Your Voice & Tone - Noble Work Foundation
Persuasion in UX - LinkedIn
Empathy in UX Design - LinkedIn
Learning No-Code AI - LinkedIn
UX Foundations: Logic and Content - LinkedIn
Jasper AI Certification - Jasper
Permaculture Design Certificate - Fingerlakes Permaculture Institute
Permaculture Design Certificate - Kootenay Permaculture Institute
Permaculture Teacher Training - Dynamics Ecological Design
Prompt Engineering: How to Talk to the AIs - LinkedIn
Skills
Editorial • Spelling • Communication • Google Analytics • Market Research • Competitive Analysis • Performance Metrics • Technical Analysis • Fundamental Analysis • Copy Editing